As part of a corporate identity project, YSD a fictitious association, order a logo and a poster for the upcoming event named “Think Big With Design.”
The logo has been developed taking into account the association, focusing on the different branches of design, to evoke a multidisciplinary interest. The concept is a responsive logo corresponding to the mandate, it can then change shape in order to indicate, thus highlighting relevant branches at the time of its use.
project date : 2015
typeface : Plain Medium, François Rappo